Texas Beef Council presents checkoff update

Directors and staff from the Texas Beef Council recently attended the annual Beef Cattle Short Course at Texas A&M University in College Station. The short course is one of the largest and best-attended beef cattle educational events in the country, attracting more than 2,000 cattle producers and featuring more than 20 concurrent educational sessions for producers at all experience levels.

“The short course has a longstanding reputation as one of the beef industry’s premier events,” said Molly McAdams, TBC’s executive vice president. “It provides us with an invaluable opportunity to network and discuss the current state of the industry with thousands of producers, not just from Texas but other parts of the country as well. We enjoyed seeing old friends and meeting new ones this year in College Station.”

“As always, we really appreciated TBC’s contributions to this year’s event,” said Jason Cleere, Ph.D., conference coordinator and Texas A&M AgriLife Extension Service beef cattle specialist. “As a past director of TBC, I value the important work they do, and the short course is a prime opportunity for them to share details about that work with producers. TBC’s support makes it possible for us to give beef producers reliable, accurate information about what’s going on in the beef industry—here in Texas, throughout the United States and worldwide.”