The Missouri Cattlemen’s Association is on a mission to stop what they are calling fake meat from fooling consumers in the state and hurting farm and ranch families. The association is aggressively pushing legislation that prohibits misrepresenting a product as meat that is not derived from harvested production livestock.
Andy McCorkill, a cattle producer from Elkland, Missouri, testified recently on behalf of the association at a hearing on HB 2607, sponsored by Rep. Jeff Knight, R-129.
“The bill simply prohibits misrepresenting a product as meat that is not derived from harvested production livestock or poultry. That’s the entire bill. It ensures the integrity of the meat supply here in the state,” said McCorkill. “There are multi million dollar investments occurring in companies that are close to mass producing laboratory grown hamburgers and other products.”
McCorkill reassured members of the House Agriculture Policy Committee that this is a real threat. Laboratory-grown proteins are closer to store shelves than many realize. In fact, former Humane Society of the United States employee, Paul Shapiro, told CNN he believes these products will hit shelves within three years. Others claim these products will hit target markets this year.
“Calling this product meat without knowing the inspection process, the nutrient profile of these products, food safety or anything is a disservice to farmers, ranchers and consumers. It is important these products don’t misrepresent our industry,” said McCorkill. “We care for our livestock and invest a lot of time and money in ensuring the consumer has a safe, nutritious and affordable product. These products or even plant-based proteins should not use nomenclature that confuses the consumer.”
While the National Cattlemen’s Beef Association and others are addressing the “fake meat” issue at the federal level, Missouri would be the first state to address it with legislation. An identical bill (SB 977), sponsored by Sen. Sandy Crawford, R-28, is also moving in the state senate.
