U.S. Wheat Associates Headquarters Office in Arlington, Virginia, introduced a new look and organization to its website, www.uswheat.org, on July 16.
“The new website emphasizes the importance of the U.S. wheat farmers we represent, their overseas customers and the reputation of U.S. wheat as an essential ingredient in hundreds of wheat foods around the world,” said USW Assistant Director of Communications Amanda Spoo. “The site is now organized to make it easier for visitors to access many of the site’s most popular sections and to improve access from mobile devices.”
“How we communicate with our customers and stakeholders needs to reflect the high quality and reliable performance of U.S. wheat and build trust in U.S. wheat farmers,” said Vice President of Communications Steve Mercer. “We believe the new site does that effectively.”
The website includes new features and information and is organized in six sections:
About Us
Introduces USW and features information about its farmer board of directors, staff and expanded information about its 17 office locations and the countries they serve.
Market and Crop Information
Home to a familiar set of reports, including the popular Price Report and Charting Tool section, Harvest Reports, Crop Quality, Supply and Demand and Commercial Sales. A new “Ask the Expert” feature allows site visitors to confidentially seek answers to questions about contract specifications, wheat quality, milling and end-product uses, and flour quality.
Working With Buyers
Describes the type of activities USW conducts with its customers, the six U.S. wheat classes and their uses, wheat industry terms, as well as U.S. wheat grade and non-grade factors; a new Resources section for buyers, millers and end-product processors is also featured.
Who We Represent
Introduces the state wheat commission organizations that help fund USW activities, highlights the world class educational partners that work with USW to provide short courses and seminars, and summarizes successful activities with customers.
Policy
An expanded section focused on how USW and the wheat farmers it represents are working to improve market access, monitor trade agreement negotiations, promote scientifically sound regulation and support the public/private partnership between farmers and USDA’s Foreign Agricultural Service.
News and Events
Includes new features and information including a “blog” version of USW’s “Wheat Letter” newsletter, expanded information and registration for biennial marketing conferences and board meetings, and “Trigonoticias,” USW’s Spanish language newsletter.
In addition, there are newly designed pages that summarize USW’s news and information in Spanish, French, Arabic, Traditional Mandarin and Simplified Mandarin.
