The Kansas Beef Council is the official tailgate sponsor of Kansas State Athletics. As part of the promotion, K-State Athletics and KBC will showcase beef’s versatility and unbeatable flavor to a dedicated and loyal fanbase this football season.
Prior to each home football game, a select group of Kansas beef producers and representatives of K-State Athletics will be touring the parking lot of Bill Snyder Family Stadium looking for great-tasting beef dishes and handing out KBC and K-State promotional materials. The winning recipe chosen by the group will be featured on the stadium screens during the game and a gift card will be presented to the grill master.
Prior to the final regular season game, an overall champion will be selected from previous tailgate recipe winners to receive executive suite tickets for the Nov. 26 Sunflower Showdown rivalry game against the University of Kansas Jayhawks.
In addition, beef will be featured in ads during the in-game radio show and the Coach Klieman Radio Show airing each week this season. K-State Athletics also will promote Kansas beef through social media, a newsletter and other K-State properties.
