The Red Angus Association of America, Denver, Colorado, has announced two internal promotions within its communications department. Lisa Bryant, Ada, Oklahoma, has been named RAAA director of communications while Katie Martin, Torrington, Wyoming, has transitioned into the role of assistant director of communications.
Bryant, whose farming and ranching roots trace at least seven generations deep, brings a wealth of marketing and communications experience to the team. She has owned Cowboy Connection Designs & Communications, a full-service agency specializing in the agriculture industry for 24 years. She has worked with more than 140 clients including several breed associations, industry checkoffs, ag groups and individual ranches. Bryant has been a part-time contractor with RAAA for two years.
Bryant lives on her family farm in south central Oklahoma where she helps manage a diversified operation consisting of commercial cow-calf and Boer goat herds, pecans, hay and a retail pecan farm store.
Martin transitioned into the new position in communications from seven years of experience with RAAA. An integral member of the RAAA commercial marketing team since 2016, Martin most recently served as the assistant director of field services. She played a key role in the growth of RAAA’s value-added programs, and developed RAAA’s bull and female price database, which is second to none in the beef industry.
Martin resides on a family ranch in Torrington, Wyoming, with her husband, Devin, and infant daughter, Winona.
Former Director of Communications Brandi Buzzard Frobose has transitioned into a part-time contractor role for RAAA. She will continue to be the editor of the Red Angus Magazine and manage Red Angus social media.
