ALB launches new website for sheep industry

(Journal stock photo by Jennifer Theurer.)

American Lamb producers can now turn to for resources on checkoff production, promotion and other programs. The new American Lamb Board official website launched in early September.

“This is a totally new site all for the American Lamb industry—commercial and seedstock producers, feeders, direct marketers, sale managers, auction markets and processors. In addition to production and promotion resources, it’s also the home to everything about the American Lamb Board and the checkoff program,” says Peter Camino, ALB Chair, Buffalo, Wyoming.

A wealth of information is available on the new website, including best practices for sheep productivity and efficiency, lamb quality, recipes and premium items for local promotions in the ALB Store, free downloadable handouts, details on ALB’s cooperative funding program, the latest news and results of the American Lamb Checkoff’s activities, and even an online assessment payment tool.

Those who sell American lamb directly to consumers will want to check out toolkits on marketing to ethnic markets and other resources. replaces the previous industry website, Information for consumers and chefs on American Lamb, such as cooking videos, recipes, sustainability and how sheep are raised in the United States is available at

Visit today on your smartphone, computer or tablet.