CLAAS asks dairy farmers to ‘Say Cheese’

Courtesy photo

Dairy farmers of America, are you and your most photogenic bovine ready for your close ups? CLAAS is celebrating the dairy industry this June during National Dairy Month with a special promotion that captures candid moments with a favorite cow to win an annual supply of premium cheese.

The global manufacturer of ag equipment known for producing the JAGUAR forage harvester, is recognizing the heart and soul of individual farmers and their families through its “Say Cheese” dairy month promotion.

Farmers who share candid images of themselves and a camera-loving cow will be entered to win a monthly supply of handcrafted cheese and other goodies for a year. Three lucky winners will be chosen.

CLAAS is partnering with Brooten, Minnesota-based Redhead Creamery to provide a rotating selection of its award-winning artisan cheeses made fresh and packaged on their multi-generational dairy farm.

“Redhead Creamery is the ideal partner for this as they represent everything we’re celebrating with the promotion—hard work, passion, family, and a love for their herd,” said Tyler Roucka, marketing specialist for self-propelled forage harvesters with CLAAS of America.

The promotion started June 1, and photos will be accepted until June 30. Three winners will be randomly selected, and monthly shipments of Redhead Creamery cheese, snacks and CLAAS-branded gear will be shipped monthly for a year starting in July 2024.

“As a small, independent, family-run business, we’re honored a global brand like CLAAS came to us for something like this,” said Alise Sjostrom, president and CEO of Redhead Creamery. “We love the idea of honoring America’s dairy industry with a leading ag equipment manufacturer as we’re dairy farmers ourselves, and we look forward to the national visibility this will bring us as we continue to expand our operation.” 

To enter to win, visit and upload your best image and contact information by June 30.