‘Purchase Moore Hamann Bacon’ promotion returns for 2024 season

The viral “Purchase Moore Hamann Bacon” promotion by the Iowa Pork Producers Association, involving Iowa State Cyclone football players, is back for the 2024 season, with more students joining the cast. The first in a series of episodic videos featuring Myles Purchase, Tyler Moore, Tommy Hamann and Caleb Bacon launched Aug. 26.

The players have renewed a NIL (name, image, likeness) agreement with the Iowa Pork Producers Association to encourage people to, well, purchase more ham and bacon. The campaign debuted in September 2023 and quickly went viral across social media, earning millions of views and gaining national attention. The Sports Business Journal named the partnership between Iowa Pork and Iowa State players the “Best NIL Deal of 2023”. Cyclones Alec Cook and Zach Lovett were later added to the campaign and return this year. 

“The Purchase Moore Hamann Bacon promotion exceeded beyond our wildest dreams last year, and we’re thrilled to partner with these student-athletes once again,” said Matt Gent, a pig farmer from Wellman, Iowa, who also serves as president of the Iowa Pork Producers Association. “This campaign is such a fun way to encourage people to buy pork, bring some more recognition to these players and to provide meals to families in need.”

One change to this year’s promotion is Hamann’s decision to leave the Iowa State football program and focus on his engineering degree. The video episode “Goodbye, Tommy” shows Hamann bidding farewell to the group, leaving Purchase, Moore, Bacon, Cook and Lovett wondering what happens next.

In a series of videos to be released every Monday at 10 a.m. for the next seven weeks, several other Cyclone students will participate in tryouts for the campaign to see if they fit into the “Purchase Moore Hamann Bacon” mantra. The episodic series will conclude on Oct. 7, just in time to celebrate National Pork Month, aka “Porktober.” In conjunction with the NIL partnership, the Iowa Pork Producers Association will donate $1,000 in pork to a food pantry chosen by every student that appears in the ‘Purchase Moore Hamann Bacon’ videos. The donations from the “Goodbye, Tommy” video will go to:

• Food Bank of the Rockies in Denver, Colorado, in the name of Myles Purchase
• DMARC in Des Moines, Iowa, in the name of Tyler Moore
• Interfaith Outreach & Community Partners in Plymouth, Minnesota, in the name of Tommy Hamann
• Lake Mills Food Shelf in Lake Mills, Iowa, in the name of Caleb Bacon
• Food Bank for the Heartland in Omaha, Nebraska, in the name of Alec Cook
• Second Harvest Food Bank of Central Florida, in the name of Zach Lovett.