HPJ Live was created with one goal in mind: to help farmers and ranchers maximize their time and boost their bottom line. Designed by the agricultural community for the agricultural community, this event brings together the industry’s top experts and innovative thinkers to share insights, strategies, and the latest advancements in farming and ranching.
At the inaugural HPJ Live, August 6-8, 2025 in Wichita, KS, we look forward to awarding and recognizing recipients with the 2025 HPJ Live Awards: The Greater Good Award and The Test of Time Award. Nominations were accepted between May-July 2025, and two remarkable individuals have been selected.
We invite their colleagues, advocates within the ag industry and producers alike to come to HPJ Live to celebrate their accomplishments and honor this year’s winners.
Awards will be presented at 5:00 PM Thursday, August 07, during the Attendee reception.
This award will honor an individual who has gone above and beyond to help High Plains farmers, producers and ranchers on their land or in their operations become more profitable. Through the lens of community impact and how the industry has been shaped due to the works of this recipient.
2025 Greater Good Award winner:
Brent Bean │ Director of Agronomy
United Sorghum Checkoff Program
This award is to honor a farm, ranch, operation or family that has stood the test of time and prevailed through the challenges of the agricultural economy – to honor a producer’s success in innovation, land stewardship, and sense of stability. Any ag producer can be nominated for this award, whether they’re a cow-calf operator, dedicated to crop production, or a diversified producer.
2025 The Test of Time Award winner:
Roy Pfaltzgraff │ Farmer
Pfaltzgraff Farms, LLC dba Pfz Farms
