The National Western Stock Show presented by CommonSpirit Health has announced that Pete Coors will be the grand marshal of the 2026 Stock Show Kick-Off Parade.
On Jan. 8, Coors will lead the iconic parade, marking the start of the 120th National Western Stock Show. The parade will start at noon outside Denver Union Station and will march 12 blocks down 17th Street to Glenarm Place.
Coors, director emeritus of Molson Coors Beverage Company, will guide a procession including a spectacular array of more than 30 Longhorn cattle as well as horses and Western wagons.
PHOTO: National Western Stock Show Parade (National Western Stock Show – Volunteer Photographer)