Leaders of the new Dow DuPont agriculture venture, Corteva Agriscience, have announced plans to streamline the company’s seed brand offerings to “…better serve our customers—both farmers and retail dealers and distributors—with differentiated, broader and stronger product portfolios,” Corteva’s Judd O’Connor said in a press release May 9.
The company that became Corteva Agriscience was formed in 2017 after a merger of Dow AgroSciences and Dupont, which left the combined company with more than a dozen seed brands. The new name was announced in February.
To streamline the lineup, Corteva Agriscience will feature a national, retail and regional seed brand lineup.
Pioneer remains the company’s global flagship seed brand, while U.S. retail outlets will be served by Mycogen and Terral. Corteva will continue to maintain the AgVenture independent network of regional seed companies, and it will sell cotton seed through its Phytogen brand and alfalfa through the Alforex brand.
The company will offer five regional corn and soybean seed brands in the U.S., including Dairyland Seed, Hoegemeyer, NuTech, Seed Consultantsand Terral. Each will have a strengthened and expanded portfolio to serve the brand’s respective customers. Five brands will be removed from the lineup and combined into the regional seed brands, including: Brodbeck, Curry, Doebler’s, Pfister and Prairie Brand.
The five regional brands will be devoted to specific geographies: Hoegemeyer, western Corn Belt; NuTech, central Corn Belt; Seed Consultants, eastern Corn Belt; Dairyland, northern Corn Belt and Terral, southern U.S.
The majority of employees and dealers who supported Brodbeck, Curry, Doebler’s, Pfister and Prairie Brand will be offered positions or dealerships in the new structure. Popular products from these brands will continue to be available through the regional seed brands.
Meanwhile, the Corteva Agriscience innovation pipeline will enable expanded technology and genetic access to the industry through a growing licensing and distribution business to independent seed companies. Current U.S. agreements will remain in place.
DuPont Pioneer and Dow AgroSciences will honor program, product and service obligations for existing seed orders. Customers and distributors should contact their local seed representative or account manager with questions.
Bill Spiegel can be reached at 785-587-7796 or [email protected].
