Follow the Journal’s coverage of the Cattle Industry Convention and NCBA Trade Show this week

The 121st annual Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show will be held at the Phoenix Convention Center Downtown in Phoenix, Arizona, Jan. 31 to Feb. 2.

The annual Cattle Industry Convention provides an opportunity for members of the National Cattlemen’s Beef Association, Cattlemen’s Beef Board, CattleFax, the American National CattleWomen and the National Cattlemen’s Foundation to meet and set policy for the year ahead, while also experiencing the best the cattle business has to offer. This year, the NCBA Trade Show, which is always a highlight, includes more than 300 exhibitors on more than 6 acres of floor space and a newly expanded outdoor exhibit space.

NCBA President Craig Uden said it’s paramount for cattlemen and women to make plans for Phoenix as these important organizations plan for the future of the industry.

“The Cattle Industry Convention is our opportunity to determine the future of our business. Today, we’re playing offense and times are good, but the challenges facing our industry have never been greater,” Uden said. “This is an opportunity to make your voice heard and participate as a beef industry leader. I’m confident that your investment and participation in this great event will pay dividend in your operation. This year’s convention features so many great events, speakers and business opportunities, you won’t want to miss it. On top of that, this year’s host city, Phoenix, will be an outstanding destination at the end of January for those of us who will benefit from a winter getaway.”

For additional information about the 2018 Cattle Industry Convention and NCBA Trade Show or to register, visit http://convention.beefusa.org.