Beef, Livestock Details, relationships sell calves By HPJ Staff March 27, 2018 Listen Now 0:00 Paul Dykstra, beef cattle specialist for the Certified Angus Beef brand, discusses the need for technical details in cattle marketing, along with the traditional key of personal reputation and relationships. TAGS: Related Articles Centura Health to be presenting partner for NWSS Tips on keeping cattle feeding areas clean Isn’t that what we are all working toward? NCBA announces 2022 Beef Quality Assurance Award winners