Beef, Livestock Know thy customers By HPJ Staff May 02, 2018 Listen Now 0:00 Paul Dykstra, beef cattle specialist for the Certified Angus Beef brand, outlines ways for seedstock suppliers to differentiate their businesses by knowing their customers at all levels. TAGS: Related Articles Centura Health to be presenting partner for NWSS Tips on keeping cattle feeding areas clean Isn’t that what we are all working toward? NCBA announces 2022 Beef Quality Assurance Award winners