Beef, Livestock Defining beef sustainability By HPJ Staff June 12, 2018 Listen Now 0:00 Mark McCully, vice president, production for the Certified Angus Beef brand, explains the work of the U.S. Roundtable for Sustainable Beef and how cattlemen can contribute their thoughts about the new beef sustainability framework. TAGS: Related Articles Centura Health to be presenting partner for NWSS Tips on keeping cattle feeding areas clean Isn’t that what we are all working toward? NCBA announces 2022 Beef Quality Assurance Award winners