Great Plains Grazing webinar spotlights beef cattle production in the United States

Learn about the environmental footprints of beef cattle production here at home

Have you ever wondered where the food you buy comes from? Do you know the manner in which it was produced? A growing number of consumers are increasingly interested in where their food comes from and want to know that it reached their plate in a sustainable manner. 

As part of the Beef Industry Sustainability Assessment, a nationwide characterization of regional beef production practices was conducted by collecting information on cattle production practices through voluntary surveys and on-site visits in seven cattle-producing regions across the United States. These data were used to generate representative operations that were simulated with the Integrated Farm Systems Modell to determine national environmental impacts of cattle production. The results of this work are being integrated into a full “cradle-to-grave” Life Cycle Assessment that takes into account the packing, processing, marketing, and consumption phases of the U.S. beef cattle supply chain.

Sara Place, Ph.D., will present a free webinar, “Environmental footprints of beef cattle production in the United States” at noon (CDT) on Oct. 17. Webinar participants will learn the latest on the Beef Checkoff’s sustainability research efforts and the results of this comprehensive analysis of beef cattle production’s environmental footprint. Place is the senior director, Sustainable Beef Production Research, at the National Cattlemen’s Beef Association. Before joining the NCBA, she was an assistant professor in the Department of Animal Science at Oklahoma State University.

This webinar is part of a regular series hosted by Great Plains Grazing, a U.S. Department of Agriculture-Agriculture and Food Research Initiative-Coordinated Agricultural Project grant. The webinar series aims to provide research-based information, and is targeted for producers and extension agents. Previous webinars are archived and available for viewing on the Great Plains Grazing website:

Interested individuals can register for the free webinar at