Eckrich, known for its smoked sausages and deli meats, recently announced a new collaboration with the Big Ten Conference.
As the official smoked sausage and deli meat partner of the conference, Smithfield, Virginia-based Eckrich is building on its longstanding support of college football to expand its commitment across Big Ten athletics, bringing fans together through football, basketball, hockey, baseball, softball and more.
The partnership unites two brands with Midwestern roots. Started in the Midwest, Eckrich and the Big Ten have expanded their presence.
A House United, Eckrich’s new creative platform, will celebrate the traditions, rivalries and moments that define the Big Ten fan experience. The Eckrich brand will be at campus tailgates and year-round activations that celebrate the connections made around the game. A House United highlights the shared experiences that make college athletics feel at home, from pregame traditions to postgame celebrations across Big Ten communities.
“For nearly two decades, Eckrich has proudly celebrated the traditions and communities that make college athletics so special,” said Brendan Smith, senior vice president of marketing for Smithfield Foods. “As we extend our commitment through our partnership with the Big Ten, we’re excited to create new experiences that bring fans closer to the moments they love during the season. With A House United, Eckrich will celebrate what makes college sports feel like home while bringing everyone together over food and memorable game day experiences.”
“The Big Ten Conference is proud to welcome Eckrich as an official partner,” said Tyler Kupper, vice president of Big Ten Corporate Partnerships. “Eckrich’s longstanding investment in collegiate athletics and commitment to connecting with fans is a natural fit within the Big Ten. We look forward to collaborating on initiatives to celebrate the passion and excitement on display across all 18 campuses.” For more information, visit www.Eckrich.com.
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