Beef Checkoff

National Cattlemen's Beef Association
Beef, Cow Calf, Feeder, Livestock, NCBA, Stocker

CattleCon 2025 set for San Antonio

It’s not too late to register for National Cattlemen’s Beef Association’s CattleCon 2025, which is set for Feb. 4 to 6 in San Antonio, Texas. Read More

Ag News, Beef, Cow Calf, Dairy, Feeder, Livestock, Seedstock, Stocker

Winners announced of 2024 Beef Quality Assurance Awards

(Photo courtesy of Certified Angus Beef.)
Midwestern Region, Missouri, Regional Roundup

Missouri hosts Beef Quality Assurance trainings



Mandy Carr Johnson detailed what is happening with consumer eating, buying and consuming trends during the Kansas Livestock Association Convention Nov. 30 in Wichita, Kansas. Johnson is the senior executive director of scientific affairs department at the National Cattlemen’s Beef Association where she’s leads a team which looks after technical research in beef safety, product quality, human nutrition and sustainability, as well as the market research and nutrition and health influencer programs. (Journal photo by Kylene Scott.)

Johnson details beef consumer trends at KLA Convention 

(Photo by Michael Miller, Texas A&M AgriLife.)

Beef Checkoff-funded program cultivates new generation of informed consumers 

Cattle (Journal photo by Amy Bickel.)

Communication necessary to shape Beef Checkoff programs 

(Journal stock photo.)

Beef producers must put themselves in consumers’ shoes