Beef, Livestock Place Talks Sustainable Beef Production By HPJ Staff August 28, 2018 Listen Now 0:00 Sara Place, a senior director with the National Cattlemen’s Beef Association, says producers not only need to think sustainably, they need to talk about it, too. TAGS: Related Articles Centura Health to be presenting partner for NWSS Tips on keeping cattle feeding areas clean Isn’t that what we are all working toward? NCBA announces 2022 Beef Quality Assurance Award winners