Beef Loving Texans recently premiered “BBQuest,” a documentary-style, episodic video series that visits some of the best barbecue joints in Texas and uncovers secret menu items that will delight even the most ardent barbecue enthusiasts. The inaugural web series features renowned chefs and prominent pitmasters who take viewers on a barbecue journey across the state, stopping in Austin, Houston, San Antonio and Dallas.
“We’re proud and eager to share the BBQuest journey with fellow Texans,” said Steven Lastovica, TBC board chairman and cattleman from Salado. “We expect the checkoff-funded video series to be successful in reaching our consumer audience and growing Texans’ affinity for beef.”
Hosted by barbecue enthusiast and native Texan Kelsey Pribilski, the series provides weekend and day-trip itineraries filled with barbecue pitstops and local sights and attractions in each city. The first episode, which features Austin barbecue favorites, is now available and can be viewed online at beeflovingtexans.com.
“BBQuest is an exciting, creative opportunity for Beef Loving Texans to not only provide great content for consumers, but also to provide entertainment with beef as the star,” said Rachel Chou, TBC senior manager of consumer communications. “As we continue to build and strengthen the Beef Loving Texans brand, we wanted to innovate in a way that brings unique episodic content to Texans that not only inspires them to enjoy some of Texas’ best beef, but to also explore all that Texas cities have to offer.”
Tune in to enjoy the BBQuest journey and see which barbecue joints serve up brisket chocolate chip cookies and “the Pitmaster” Bloody Mary, to name just a few of the secret, off-the-menu dishes.
Beef Loving Texans is the Texas Beef Council’s consumer brand created to share unique recipes, stories, cooking and shopping tips and expert nutrition information. The Beef Loving Texans brand celebrates the pride and values deeply rooted in Texans through family, community and tradition. To learn more about your beef checkoff-funded investment, please visit TexasBeefCheckoff.com or call 1-800-846-4113.
