New Hereford website launched

Photo courtesy of the American Hereford Association

Software and websites are like any tools—no matter their previous trustworthy performance, sooner or later, a handle needs to be replaced or a blade sharpened. The American Hereford Association, based in Kansas City, Missouri, did a bit more than that in designing its new website.

“Our former website served users effectively, but they will find this one to be more intuitive and easier to use. They will also find more opportunity to drill down even deeper to discover information,” said Taylor Belle Matheny, AHA director of communications and digital content. “We’re also excited to feature the Association’s new branding throughout the new site.”

Hereford breeders, commercial users of Hereford genetics and other visitors will encounter a dynamic, mobile-friendly journey to the answers they seek. Along the way, they can also enjoy a bounty of award-winning photography and videography. The above photo was courtesy of the American Hereford Association.

Hereford marketplace

Listings of Hereford-influenced females and feeder cattle for sale, as well as pasture to lease and hay to buy.

Genetics and EPD search

Find details about Hereford genetics and the breed’s genetic evaluation. Easily find information about any animal registered with the Association.

Herefords on demand

Potential buyers can create customized searches of private treaty and production sale catalogs, featuring live EPD updates.

Breed research

Review results of completed research projects over time and view updates on current research projects, such as: economics of Hereford heterosis, and the genetics of cattle greenhouse gas emissions, conducted with AgNext and Colorado State University.


Find downloadable current and past issues of Hereford World and Baldy Advantage dating back to 2006.

1881 Podcast

Find every episode of this insightful exploration of breed history and current cattle and beef industry issues.

Marketing resources

AHA members can download the national ad campaign, photos, videos, artwork, program ads, 1881 booklet and inserts to use in their advertising and communications.

Member services

This is where AHA members can easily conduct business with the Association, from submitting performance data to registering cattle. There is also a bevy of tutorials, breed information, herd management tools and educational resources.


Find descriptions and links to the many opportunities available to members of the National Junior Hereford Association, from the Fed Steer Shootout and Junior National Hereford Expo to the Faces of Leadership and Building on Leadership conferences.

Hereford Publications Inc.

Besides publishing Hereford World and Baldy Advantage, HPI offers Hereford breeders and others a comprehensive suite of advertising design and sale catalog publication services. HPI is also behind HOD.

Visit to learn more.