While CattleCon 2025 is just around the corner, Feb. 4 to 6 in San Antonio, Texas, it isn’t too late to register.
Whether flying or driving, make plans to join thousands of cattlemen and women for the largest cattle industry event in the country. Register in advance at convention.ncba.org or in person on-site.
Buzz Brainard, host of Music Row Happy Hour, returns as emcee to start the convention Feb. 4, along with opening general session speaker Lt. Col. Dan Rooney. A decorated F-16 fighter pilot, professional golfer, philanthropist and bestselling author, Rooney is called to “inspire people to help people.” Rooney is best known for founding the Folds of Honor, a leading non-profit organization that provides educational scholarships for children and spouses of fallen or disabled military service members and first responders.
Wednesday morning begins with celebrating the 2025 Beef Quality Assurance Award winners. This special general session will be impactful for those looking to transition their business to the next generation or new ownership. Shannon Ferrell will examine generational changes shaping the world today, including remote work and shifts in wealth creation.
Also on Wednesday, the Sustainability Forum will include a panel of industry experts discussing building operation resilience through adoption of written grazing management plans. Grazing management plans build resilience by establishing a baseline for observing and managing land, cattle and finances while enabling producers to make informed decisions about operational goals. Panelists will provide insights into the application of GMPs for production, drivers of adoption, socioeconomic factors and supply chain opportunities.
The final day begins with CattleFax conducting its U.S. & Global Protein and Grain Outlook Session. Randy Blach, the team at CattleFax and meteorologist Matt Makens will discuss what 2025 and beyond might look like for the cattle industry.
Throughout CattleCon, the 32nd annual Cattlemen’s College will include educational sessions with industry leaders tackling innovative topics. Other highlights include a D.C. Issues update, Today’s Beef Consumer market research update and Beef Industry Forum. The Cattle Feeders Hall of Fame banquet and Environmental Stewardship Award Program reception will recognize leaders for their achievements, and there will be more than nine acres of displays, exhibitors and education in the NCBA Trade Show.
In addition, producers will be guiding NCBA policy and Beef Checkoff programs. Annual meetings of the National Cattlemen’s Beef Association, the Cattlemen’s Beef Board, American National CattleWomen, CattleFax and the National Cattlemen’s Foundation will also take place.
