Beef Checkoff

A herd of cattle moves to a new pasture as part of the landowners land management initiative at Caquelin's Ranch. (USDA NRCS Montana)
Beef, Montana, Regional Roundup, Western Region

Montana, North Dakota beef councils collaborate

The Montana Beef Council and the North Dakota Beef Commission came together in Sidney, MT, for a joint-board meeting. Read More

National Cattlemen's Beef Association
Beef, Cow Calf, Feeder, Livestock, NCBA, Stocker

CattleCon 2025 set for San Antonio

Ag News, Beef, Cow Calf, Dairy, Feeder, Livestock, Seedstock, Stocker

Winners announced of 2024 Beef Quality Assurance Awards



(Photo courtesy of Certified Angus Beef.)

Missouri hosts Beef Quality Assurance trainings

Mandy Carr Johnson detailed what is happening with consumer eating, buying and consuming trends during the Kansas Livestock Association Convention Nov. 30 in Wichita, Kansas. Johnson is the senior executive director of scientific affairs department at the National Cattlemen’s Beef Association where she’s leads a team which looks after technical research in beef safety, product quality, human nutrition and sustainability, as well as the market research and nutrition and health influencer programs. (Journal photo by Kylene Scott.)

Johnson details beef consumer trends at KLA Convention 

(Photo by Michael Miller, Texas A&M AgriLife.)

Beef Checkoff-funded program cultivates new generation of informed consumers 

Cattle (Journal photo by Amy Bickel.)

Communication necessary to shape Beef Checkoff programs 

(Journal stock photo.)

Beef producers must put themselves in consumers’ shoes