Beef Checkoff

Ag News, Beef, Cow Calf, Dairy, Feeder, Livestock, Seedstock, Stocker

Winners announced of 2024 Beef Quality Assurance Awards

Top awards for Beef Quality Assurance were announced at the recent National Cattlemen's Beef Association convention. Read More

(Photo courtesy of Certified Angus Beef.)
Midwestern Region, Missouri, Regional Roundup

Missouri hosts Beef Quality Assurance trainings

Mandy Carr Johnson detailed what is happening with consumer eating, buying and consuming trends during the Kansas Livestock Association Convention Nov. 30 in Wichita, Kansas. Johnson is the senior executive director of scientific affairs department at the National Cattlemen’s Beef Association where she’s leads a team which looks after technical research in beef safety, product quality, human nutrition and sustainability, as well as the market research and nutrition and health influencer programs. (Journal photo by Kylene Scott.)
Beef, Livestock

Johnson details beef consumer trends at KLA Convention 



(Photo by Michael Miller, Texas A&M AgriLife.)

Beef Checkoff-funded program cultivates new generation of informed consumers 

Cattle (Journal photo by Amy Bickel.)

Communication necessary to shape Beef Checkoff programs 

(Journal stock photo.)

Beef producers must put themselves in consumers’ shoes