Iowa Corn partners with Hy-Vee, Growth Energy

Iowa Corn and Growth Energy recently announced they have partnered with Hy-Vee to update the branding for Unleaded 88 at Hy-Vee Fast & Fresh convenience stores across the Midwest.

Unleaded 88 is a fuel blend made with 15% ethanol that can be used in 96% of cars and trucks on the road today. As more and more stores across the nation offer this fuel option, Hy-Vee is addressing the growing need to create brand uniformity to give consumers consistent fuel choices.

Updating signage and pump labels with Unleaded 88 will help increase sales of higher blends of ethanol that will support corn farmers in Iowa and across the country.

PHOTO: Refilling an car with fuel at the gas station. (Photo: iStock – Lightspruch)