Smithfield is turning up the heat on summer grilling with the launch of its premium pork bratwurst lineup featuring three varieties, including a limited-time Smithfield Pabst Blue Ribbon Beer Brat, a Jalapeño and Cheddar Brat and a Chipotle and Cheddar Brat.
Designed for summer entertaining, each brat is crafted to deliver satisfying flavor. Served straight from the grill, tucked into a toasted bun or shared at a backyard get-together, these brats are suitable for any occasion.
The Smithfield Pabst Blue Ribbon Beer Brat brings an all-American twist to the grill, pairing premium pork infused with the taste of Pabst Blue Ribbon beer for a juicy bite with a satisfying snap, served alongside potato salad, corn on the cob and an ice-cold can. The Jalapeño and Cheddar Brat balances heat and creaminess, while the Chipotle and Cheddar Brat layers smoky warmth with rich, cheesy flavor.
“As the weather gets warmer, we know consumers are planning to gather over great food, and bold flavors are a must,” said Marianne Radley, managing director of marketing for Smithfield Foods, which is based in Smithfield, Virginia. “This bratwurst lineup, including the Pabst Blue Ribbon Beer Brat, delivers options that are easy to prepare and made for sharing, bringing bold, grill-ready flavor and good times to every backyard get-together.”
Conveniently packaged for preparation at home or on the go, all varieties are suitable for grilling, pan-searing or simmering in beer for extra flavor. Each brat has a place at backyard barbecues, tailgates and casual summer meals.
“Beer and brats have always belonged together; we just teamed up with Smithfield to do it right with a seriously good brat,” said Katherine Mata, director of culture marketing for Pabst Brewing Company, Milwaukee, Wisconsin. “It’s an easy win for anyone who believes grilling should come with a cold beer.”
Backyard grilling enthusiasts can enter the Ultimate Backyard Bratluck Sweepstakes for a chance to win a backyard party kit, including a RTIC 72-quart cooler, a Weber Genesis grill, a Solo Stove Yukon fire pit, a custom cornhole set and more. From May 7 to July 6, fans can enter by visiting Smithfield.com. For more information, recipes and meal inspiration, follow @smithfieldbrand on Instagram, TikTok and Facebook.
Smithfield’s bratwursts are available nationwide at Publix and select Walmart and Kroger stores. To find a store near you, visit www.Smithfield.com.
