Soil health campaign launches in rural New Mexico

Rural New Mexico residents will soon encounter billboards, radio spots and social media content inviting them to rethink a vital yet underappreciated resource: the soil beneath their feet.

The campaign features Jim Armendariz, a cattle rancher near Santa Rosa; Don Bustos, a farmer along an acequia near Española; Ernest Diswood, a sheep and cattle rancher on tribal land near Farmington; James Johnson, a farmer and rancher in Columbus, on the U.S.-Mexico border; and Jennifer Pierce, a rancher near Roswell.

The New Mexico Department of Agriculture recently partnered with the NM Healthy Soil Working Group to produce the “Healthy Soil. Growing New Mexico’s Future.” campaign, which spotlights five New Mexico farmers and ranchers who have improved their soil by applying compost, growing diverse plants and rotationally grazing livestock.

For more information, visit NMsoil.com.