Beef, Livestock From average to elite By HPJ Staff July 31, 2018 Listen Now 0:00 Ryan Noble, a fourth-generation Colorado cattleman, starting using GeneMax Focus a few years ago. He recently spoke about how to use genomics for faster herd improvement. TAGS: Related Articles Centura Health to be presenting partner for NWSS Tips on keeping cattle feeding areas clean Isn’t that what we are all working toward? NCBA announces 2022 Beef Quality Assurance Award winners