Paul Dykstra, beef cattle specialist for the Certified Angus Beef brand, discusses the need for technical details in cattle marketing, along with the traditional key of personal reputation and relationships.
Related coverage and resources
- Related on HPJ: USDA launches SPUR Program with up to $500 million for beef processors
- Related on HPJ: AgriLife Extension economist: Cattle prices haven’t hit the ceiling yet
- Outside resource: Beef Checkoff – Beef Research
