Beef cattle specialist for the Certified Angus Beef brand, Paul Dykstra talks about cattle marketing, especially as it relates to selling and capturing premiums on high-quality cattle.
Related coverage and resources
- Related on HPJ: Cattle Marketing Hall of Fame recognizes Jim Odle’s industry contributions
- Related on HPJ: OSU Extension concludes Oklahoma Quality Beef Network certification program
- Outside resource: Beef Checkoff – Beef Research
