Colorado awards $50,000 to promote the license plate

Colorado Parks and Wildlife Born to Be Wild License Plate Grant Program.

Colorado Parks and Wildlife recently announced the recipients of the inaugural Born to Be Wild License Plate Grant Program.

Two organizations, The Rocky Mountain Wolf Project and The Endangered Species Coalition, were selected to raise awareness and promote the Born to Be Wild specialty license plate to engage and educate the public about the importance of the license plate, ultimately increasing sales to further support conflict mitigation efforts.

In 2023, Colorado House Bill 23-1265 created the new special license plate, raising nearly $950,000 from approximately 18,000 sales to date for non-lethal ways of mitigating conflict with gray wolves. The program has been instrumental in establishing the CPW and Colorado Department of Agriculture’s range rider program and other mitigation efforts.