Lindsay Corporation to Acquire Brazil’s Setorial Irrigação

Omaha, Nebraska-based Lindsay Corporation, a manufacturer and distributor of irrigation and infrastructure technology, has reached an agreement to acquire Setorial Irrigação, a Brazilian manufacturer of hose reel irrigation systems. The transaction is subject to customary closing conditions and is expected to close in the coming months.

Lindsay said the acquisition would expand its presence in Brazil’s irrigation market and broaden its mechanized irrigation portfolio.

Setorial has operated in Brazil’s irrigation market for about 30 years. Headquartered in Limeira, São Paulo, Setorial manufactures hose reel irrigation systems as well as sprinklers, motor pumps and equipment for water conveyance and effluent application. Its customers range from large sugar and ethanol mills to small growers, fruit and vegetable producers, cooperatives and family farms.

“Hose reels are a natural complement to our Zimmatic center pivots,” said Randy Wood, president and CEO of Lindsay Corporation. “Setorial brings 30 years of experience, a trusted brand and deep knowledge of Brazilian growers. Together, we will be able to serve our customers more completely in this key market, from large sugar and ethanol mills to small family farms and bring efficient irrigation to more farmland across the country.”

Complementing center pivot irrigation

Hose reel irrigation complements traditional center pivot irrigation. While pivots typically irrigate larger, fixed areas, hose reels are mobile and can be used across irregular, temporary or smaller fields. The two technologies can operate side by side to meet different irrigation needs on the same farm.

Setorial’s hose reel line includes models designed to irrigate areas of up to approximately 25 acres and equipment capable of irrigating nearly 200 acres per unit. The equipment is used for a range of crops and production systems, including sugarcane, where hose reels can support supplemental irrigation and the application of vinasse, a nutrient-rich byproduct of ethanol production. Hose reel systems can help growers conserve resources through targeted water application and the reuse of nutrient-rich vinasse.

Lindsay also offers the Perrot line of hose reel equipment, manufactured in France and designed for European agriculture. Setorial adds products developed and manufactured in Brazil for local crops, soil and terrain conditions and the needs of Brazilian growers.

Building on local irrigation expertise

After the acquisition closes, Setorial will continue operating under its existing brand, with its current team and manufacturing facility in Limeira. Founder and CEO Diomedes Pellegrini Tamani will continue leading the business. Existing customers and sales representatives will continue to receive Setorial products, parts, technical support and warranty coverage.

“We built Setorial with a focus on growers and on the reliability of our equipment in the field,” said Pellegrini Tamani. “Joining Lindsay gives us the resources to grow while keeping our brand, our team and our plant in Limeira. Our customers and representatives can continue to count on the products and service they have come to know and trust from Setorial.”

The agreement is part of Lindsay’s global expansion in the irrigation industry. Lindsay has operated in Brazil since 2002. The acquisition price was not disclosed.

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