Members of the Kansas beef industry attended an advanced beef advocacy workshop recently in Topeka. The checkoff-funded training, organized by the Kansas Beef Council and National Cattlemen’s Beef Association, a contractor to the beef checkoff, equipped attendees with tools to effectively engage consumers and the media.
NCBA Director of Grassroots Advocacy and Spokesperson Training Ryan Goodman led several sessions targeted at helping participants better understand the importance of advocacy, hone advocacy efforts and refine interview skills. White City rancher Debbie Lyons-Blythe was on the program to help participants learn how to answer difficult questions from consumers. In addition, KBC Director of Nutrition Abby Heidari, RDN, LD, provided in-depth training on the nutritional advantages of including lean beef in a balanced diet and how to communicate those benefits to consumers.
“It was great and full of tons of great information,” said attendee Janet Phillips, a rancher from Cherryvale. “I’ve been to so many trainings over the last 10 years and this is the first time I came out of one where I truly felt like I learned new information and was a lot more equipped than before.”
