Pacelle and Loos discuss "ag gag" laws
During the Fall Forum of the National Conference of State Legislators, the Task Force on Agriculture invited Wayne Pacelle, CEO of the Humane Society of the United States, and Trent Loos, a sixth generation livestock producer from Nebraska to speak about the "ag gag" laws being introduced throughout the country.
By Doug Rich
The millennial generation is described as those born between 1980 and 2000. The Beef Checkoff describes them as the next generation of beef eaters.
Michele Murray, National Cattlemen’s Beef Association director of integrated communications, explained how NCBA is reaching out to this unique market during the consumer trends forum at the Kansas Livestock Association convention and trade show Dec. 4 to 6 in Wichita, Kan.
Murray said there were two driving forces behind the Beef Checkoff decision to change direction. The first was the digital explosion and how it changes the way people access information. The second driving force was the influence of the millennial generation. There are 80 million people in this generation, which includes people from the ages of 13 to 33.
“Millennials will outspend boomers in the next five years,” Murray said. “In the next five years they will start families and will start setting traditions, and we want beef to be part of those moments. This led us to creating a new communications model for beef.” [Read More]