Ribbonwire Ranch Expands to 5,900 Stores Nationwide
Ribbonwire Ranch, a family-run producer of organic beef snacks based in Dalhart, Texas, announced Sept. 30 that its products are available in more than 5,900 stores nationwide, with new and expanded distribution at Albertsons, Kroger, Super 1 Foods, Bashas’, Gelson’s and Erewhon.
The expansion follows the June retail debut of Ribbonwire’s 100% USDA-certified organic beef stick and builds on the brand’s presence at more than 800 Sheetz locations.
“The response since June has exceeded our expectations,” said Chad Schoonover, Ribbonwire Ranch co-founder and head of ranch operations. “Everyone is paying attention to where their beef comes from now. For Ribbonwire, that answer has always been clear. We raise our own cattle in Texas, grow our own organic feed and oversee the process from pasture to package.”
Ribbonwire launched a redesigned website Sept. 15 to support its expanded retail distribution. The site makes it easier to shop Ribbonwire products, explore the brand’s 140-year ranching history and find products nearby.
Ribbonwire said it is drawing greater interest from consumers and retailers concerned about beef imports and country-of-origin transparency who value domestically raised beef and information about its origin. To make that distinction more visible, Ribbonwire will adopt the USDA’s strengthened voluntary “Product of USA” label, which is reserved for meat from animals born, raised, slaughtered and processed in the United States.
Ribbonwire plans to introduce the label over six months across its packaging, website, social media and online listings, including Amazon.
“The Product of USA label makes it easy for shoppers to see right away what they’re getting,” Schoonover said. “They’ll know they’re choosing American beef raised by American ranchers.”
According to the company, every Ribbonwire beef stick is made with beef from cattle born, raised and finished under USDA organic conditions on a family-run ranch in the Texas Panhandle. For more information, visit ribbonwire.com.
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