The National Cattlemen’s Beef Association recently recognized Andy Atzenweiler, Missouri Beef Cattleman, for “Excellence in Agricultural Communications” at the Cattle Industry Convention and NCBA Trade Show in Phoenix, Arizona. The annual award goes to communications professionals at state cattlemen affiliates or beef breed associations who have excelled at elevating the presence of their respective association through producer communications.
Atzenweiler is the publisher of the Missouri Beef Cattleman magazine, the official publication of the Missouri Cattlemen’s Association. Atzenweiler started his career with the Missouri Beef Cattleman in 1987 and has seen the magazine go through a lot of changes in that time.
“Fax machines, digital cameras, desktop computers and cell phones all have changed the way we do business,” said Atzenweiler. “The publishing business has evolved just like most other businesses.”
While the magazine has always been the official publication of MCA, it had been owned by the Atzenweiler family since 1971. MCA purchased the magazine and brought it in-house in 2015. MCA Executive Vice President Mike Deering said Atzenweiler was instrumental in ensuring a smooth transition of the publication.
“While MCA now owns the magazine, Andy remains the corner-post of the publication. In 2017, the magazine was recognized by the Livestock Publications Council as the most improved publication in the nation receiving the distinguished James Flanagan Award,” said Deering. “There is a lot of history with this publication and the Atzenweiler family. We are proud of this publication and proud of Andy for receiving the recognition he truly deserves.”