New Holland nets three AE50 awards

Customer-inspired Ag Tech and Engineering solutions from CNH’s Case IH and New Holland brands have won 10 AE50 2025 awards including three by New Holland, which is based in Pennsylvania.

These awards honor the year’s 50 most innovative products and systems engineered for the food and agricultural industries. Winners are determined by the American Society of Agricultural and Biological Engineers.


The IntelliSense bale automation system uses cutting-edge technology that integrates SmartSteer swath guidance to keep the baler in the middle of the windrow, together with IntelliCruise II speed control which uses LiDAR (light detection and ranging) technology to adjust the balers forward speed in real-time. This ensures the baler is always full for more efficient baling and higher quality bales.

The CropSpeed monitoring system, featured in the FR Forage Cruiser range of self-propelled forage harvesters, increases productivity using radar technology to detect the speed of crop, and if it detects a potential spout blockage, the operator receives a warning to reduce forward speed.

The UltraFeed pickup head is also designed to enhance the performance of the FR Forage Cruiser. Its 13-foot working width means the UltraFeed Pickup efficiently handles larger windrows, and thanks to a range of new features, improves crop flow through the harvester.

For more information see a dealer or visit www.newholland.com.